By: David Aziz

Twitter has launched a new interface with some cool features that makes the toolbar the focal point of the new layout. The toolbar has three main buttons Home, Connect, and Discover which make your experience on Twitter simpler and gives the platform an ease of use feel to it.

Home

When logging into the new Twitter you are taken to the home screen. The overall appearance of the new home screen has a cleaner layout than the older Twitter. At the top left there is a brief description of the user and an option to compose a new tweet. Underneath the mini bio section Twitter offers suggestions on who to follow based on who you are currently following. At the bottom of the home screen Twitter provides a trends section where you can search for topics and keywords that are receiving a significant amount of attention. You can now change your location to see what topics are trending in different areas. On the right side is the main section of the home screen, your tweets! This is where you can view tweets from people you have chosen to follow. 

Connect

The next button on the new tool bar is the connect button. The new connect section is where you can join in on the conversation and see who is interacting with you. The interactions and mentions tab shows you who has recently followed and retweeted your posts.

Discover

According to Twitter

Discover lets you tap into a stream of useful and entertaining information, customized just for you.  When you use Discover, you’ll see results reflecting your interests—based on your current location, what you follow and what’s happening in the world. As you use Twitter more, Discover gets even better at serving up more content just for you.”

This is probably the most important feature for the new Twitter interface; discover gives you a new way to find content and useful information that is tailored to what you tweet about. There is also an activities section where you can see what is going on your “Twittersphere” of friends. In the discover section Twitter makes suggestions on who to follow based on who you are following and what content you tweet.

Inline Video

Unusually when someone tweets content that’s from YouTube the shortened URL takes the user to YouTube to view the video.

With the new Twitter interface users are no able to view a video on Twitter without having to leave their profile page. This new feature makes it easier on Twitter instead of going to YouTube

Overall the new Twitter layout is easy to navigate and simpler to use with the new toolbar implemented. Adam Ostrow from Mashable states “The new interface resembles that of a far more sophisticated web app”. I believe that this is just the beginning for Twitter and there will be several more features they will roll out next year.

David Aziz is the Social Media Analyst for Advance Digital. You can follow him on Twitter@DaveAzizand see what he’s sharing using the +1 Button by adding him to your circles on Google+.