By: Ryan Miller
Until yesterday, Google’s +1 Button for website publishers and the Google+ profile accounts were completely separated. You could +1 a link, but it would only be added into the +1 tab on your profile, with no further interaction available. If you wanted to share a link with your circles on Google+ you had to manually copy the link and submit it into your stream.
Today, Google announced they are rolling out [link needed] the ability to use +1 Buttons to share content with your circles via your stream on Google+ Profiles. This makes the +1 Buttons much more valuable for publishers and bringing the +1 Button a little closer to operating like Facebook’s Like and Share buttons.
So how does it work? Visit your favorite website that has the +1 Button installed, find a page you want to share and click the +1 button. This will add the link to your +1 Tab under your Google+ Profile, as it always has.
Now, the dropdown box will change, and give you the opportunity to share the link to your Google+ stream, though you do not have to share websites you +1. You will be given the full functionality of sharing a link as if you were on your Google+ account, including adding comments, and choosing what circles you want to share the link with.
After you’ve filled out the information, share the link and it will instantly be added to you stream.
While this functionality makes it a lot easier to share content with your circles, there is still some disconnect between the +1 Button and activity on your Google+ stream. Currently, it appears that any additional +1s the link receives within your stream, will not translate to the total number of +1s seen on the corresponding page, unlike the current incarnation of Facebook total Likes, which combines the number from all sources. It is unknown at this time whether that will change in the future.
If you have not already added the +1 Button into your website, this new integration is a great reason to embrace +1. If you already have the +1 Button on your site, there is nothing you need to do to your code, as Google is rolling out the update to operate within the already existing embed code. Google is rolling this change out over the next day, so if you do not see it now, you will very shortly.