In a partnership with Portland-based Vizify, Twitter has launched a fun tool that lets its users create a highlight reel based on statistics around their tweets. Search and Social Group members tried out #FollowMe and, in less than 2 minutes apiece, had four videos up and running – and socially shared. Read more →
Posts tagged: microblogging
Twitter Launches New Features to Increase Account Interaction
By: Ryan Miller
Today Twitter announced via their blog that they are rolling out two new tabs within twitter.com for logged in users to see recent activity amongst those they follow.
The first new tab, denoted as @yourusername, combines already existing data including your “@mentions, favorites, follows, and more on you and your Tweets” into a more eye-catching stream of information that provides avatar images and icons based on the actions taken on your tweets. For Twitter users that actively monitor which of their followers retweet and favorite their tweets, this should be a welcome consolidation of information.
The second tab, denoted as Activity, features a new way to track recent actions such as “favorites, follows, retweets and more” taken by those you follow. Of particular note in this new stream of information is seeing which Twitter accounts you follow have begun following, and the ability to follow those accounts straight from your Activity thread. If you follow friends or someone in a particular field, this tab could alert you to accounts of interest that you may benefit from following as well.
Looking at the screengrab above, you can see that the stream batches accounts that Twitterer has recently followed. This can potentially give you a vantage point on accounts of particular interest. Say you are following a Twitter account because they are a business competitor, this may give you a better ability to stay toe-to-toe with who they are following and interacting with. Or maybe you are following an account because you may suspect them of attempting to unnaturally gain followers by following large batches of accounts at once. The Activity tab could give you an easier bird’s eye view how many accounts they are following in a small window of time.
Is this Twitter’s starting attempt at providing a more visually interesting interface and additional data to compete against Facebook and Google+ or trying to lure users back to interacting with Twitter directly through twitter.com rather than an app? Time shall tell.
Do you think these new tabs will affect how you use your Twitter account?
Ryan Miller is the SEO Manager for Advance Internet. You can follow his Activity on Twitter @cromiller and add him to your circles on Google+.
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