Starting today March 30th all fan pages will be switched over to the new timeline format Facebook has implemented.
The format has brought along several new features that will help improve engagement as well as customer satisfaction. Below are tips and recommendations on how to utilize your timeline to get the most of your Facebook page.
Cover Photo- So let’s start with the top of the fan page. The most noticeable part of your page will be the cover photo.
The dimensions of the cover photo are 850px wide and 315px high. The photo should be relevant to market and industry.
Make sure the cover photo compliments the profile picture, if the colors are too similar it might be hard to see.
Photos of landmarks, athletes, or logos are great to display as your cover photo. Below are examples of cover photos that grab your attention and compliment the profile picture.
The space is not meant for banner ads or other promotions, strictly pictures. Before adding your cover photo Facebook will give you a warning.
Fans can now message pages- Being able to receive messages will greatly help companies organize customer questions and concerns as well help the brand image be portrayed as a business that is ready to listen and stay in touch with its customer base. This is will be helpful because it creates a new customer service channel. Make sure to consistently check your messages so it doesn’t seem like you’re ignoring your fan base. It’s important to let your fans know there is a message feature now, every once in a while try letting your fan base know that they are free to message you about any concerns or private questions.
To access your messages with the Timeline format click “Admin Panel” at the top right, after clicking there will be a drop down menu
Notifications, news likes and Facebook insights- Along with the admin panel you are now able to see your most recent notifications, new users who have liked your page, and a mini preview of Facebook insights.
Add milestone to your company pages- Adding important dates to your page can help fans learn about the history of your company and gives the fans an idea of events and important moments that happened.
Pinning- Normally when updating your page the posts move in chronological order. If you want a particular story to stand out on your timeline you can pin it. Pinning the post will place the article at the top of the page to gain the most exposure. After pinning a story on your page an orange ribbon will appear at the top right of the post. Pinning should be used to promotions that will be relevant for several weeks.
Highlight- Highlighting a story is similar to pinning something, the major difference is that when you highlight something it extends over both columns to feature that post. Highlighting a post does not bring it the very top of your page; it only makes it more visible to your fans. Posts that should be highlighted are time sensitive news story, customer or employees or the month, customer testimonials, or even a video clip of your latest commercial. Below is an example of a highlighted story.
With these new features, sites are seeing an improvement in engagement. By taking advantage of these, we put ourselves in a position to do the same. According to a new study from ClickZ the new Timeline format has lifted engagement with many brands by 46%.