By: David Aziz
Facebook has finally announced that they will be releasing their Timeline format to all branded pages. Although I see Facebook rolling out new features as this format progresses, one feature that can be extremely helpful to small businesses is the new message feature. Being able to receive messages will greatly help companies organize customer questions and concerns as well help the brand image be portrayed as a business that is ready to listen and stay in touch with its customer base. This is will be helpful because it creates a new customer service channel. Make sure to consistently check your messages so it doesn’t seem like you’re ignoring your fan base. It’s important to let your fans know there is a message feature now, every once in a while try letting your fan base know that they are free to message you about any concerns or private questions.
To access your messages with the Timeline format click “Admin Panel” at the top right, after clicking there will be a drop down menu where there are also a number of other features such as a notification center, new likes, and a mini preview of Facebook insights (which will be launching real time information in a few weeks).