Posts tagged: +1 button

Google Search Plus Your World (If You Live on Planet Google)

February 20, 2012, by No comments yet

By: Ryan Miller

Google has once again unleashed a massive change to the way their Universal search results pages display information and the auto-fill recommendations in Google Suggest for users that are logged into the search engine behemoth. 

Earlier this year these updates, dubbed Google Search Plus Your World, began rolling out for all Google users.  We discussed part of this update in a previous post about Google+ showing prominently in Google search.  The biggest and most immediate change that Google users will notice, and will verify that Search Plus Your World is now working, is that when you type in your search term, you will be notified of the number of personal results for your search query along with total results, and a new switch box to turn your personal results on and off: 

As with the previous incarnation of search results, you’ll see in your universal search results personalized search returns based on your location, your search history, and websites that those in your Google+ circles have shared.    Now in your results, you’ll also be shown within the image results photos that have been uploaded by yourself and others within your circles in addition to standard photos returned from http://images.google.com. Additionally, Google will also suggest people who have authority within the realm of your search term that you may want to add to your circles.  For instance, a search for “SEO” suggests Rand Fishkin and Barry Schwartz:

Note that while Google does tease “Learn how you could appear here too” the reality is that there is no way to submit your profile to a specific search query, you earn the space by discussing a specific topic on Google+ and becoming an authority figure on the subject.

Speaking of getting suggestions for names to add to your circles, Google Suggest will now auto-fill Google+ URLs for high profile names that you are searching for if they have a Google+ profile. For instance, starting a search for Google’s CEO Larry Page, I am suggested his Google+ profile:

Let’s take a look and what the new personal results page look like. It is widely cited that the strength of social sharing comes from the fact that users will give greater credence to content and websites that their friends and connections have shared over content that is not.  To that end, doing searches within your “personal results” will turn google.com into a search engine for all things connected to you via Google+.

Here you’ll see search results laid out much like you would on the Universal SERPs, except here all results some definitive tie-back to a person or page you are connected to within Google+.

As mentioned before Google Search Plus Your World can be turned off, and with that something that Google has not provided for some time – non-personalized search results.  The setting of your location will still provide local-based results if the search query is relevant, but your results are no longer further personalized based on search history, sites visited and your social sphere.  For webmasters and marketers, turning off Google SPYW can give a more objective view as to where their website is ranking when social influence is not a factor.

For those looking at how Google+ can continue improving their personal profile, website and brand visibility this is a clear indicator that the more time spent in Google+ publishing, sharing and talking about the topics more relevant to you, the more potential return you will see. Getting circled now takes you and your brand out of just the stream and drops you directly into the search results of those who have you circled.  This is just one more reason to accept that Google+ is not an option; even if you are publishing duplicate links and comments to multiple social accounts which in turn have many duplicate social connections, it is how that content will be found by those connections that is becoming more and more unique.      

Ryan Miller is the SEO Manager for Advance Digital, and provides best practice techniques for improving your search visibility. You can follow him on Twitter @cromiller and add him to your circles on Google+.   

Google Integrates +1 Button Sharing Ability With Google+ Accounts

August 24, 2011, by No comments yet

By: Ryan Miller

Until yesterday, Google’s +1 Button for website publishers and the Google+ profile accounts were completely separated.  You could +1 a link, but it would only be added into the +1 tab on your profile, with no further interaction available. If you wanted to share a link with your circles on Google+ you had to manually copy the link and submit it into your stream.

Today, Google announced they are rolling out [link needed] the ability to use +1 Buttons to share content with your circles via your stream on Google+ Profiles. This makes the +1 Buttons much more valuable for publishers and bringing the +1 Button a little closer to operating like Facebook’s Like and Share buttons.  

 So how does it work? Visit your favorite website that has the +1 Button installed, find a page you want to share and click the +1 button. This will add the link to your +1 Tab under your Google+ Profile, as it always has.

Now, the dropdown box will change, and give you the opportunity to share the link to your Google+ stream, though you do not have to share websites you +1. You will be given the full functionality of sharing a link as if you were on your Google+ account, including adding comments, and choosing what circles you want to share the link with.

After you’ve filled out the information, share the link and it will instantly be added to you stream.

 

While this functionality makes it a lot easier to share content with your circles, there is still some disconnect between the +1 Button and activity on your Google+ stream.  Currently, it appears that any additional +1s the link receives within your stream, will not translate to the total number of +1s seen on the corresponding page, unlike the current incarnation of Facebook total Likes, which combines the number from all sources.  It is unknown at this time whether that will change in the future.

If you have not already added the +1 Button into your website, this new integration is a great reason to embrace +1. If you already have the +1 Button on your site, there is nothing you need to do to your code, as Google is rolling out the update to operate within the already existing embed code.  Google is rolling this change out over the next day, so if you do not see it now, you will very shortly.

Ryan Miller is the SEO Manager for Advance Internet. You can follow him on Twitter @cromiller and see what he’s sharing using the +1 Button by adding him to your circles on Google+.