During SMX West this week, Google and their head of the webspam team Matt Cutts announced several changes to their two current major algorithm initiatives Panda and Penguin.
The Panda algorithm update, which was initially launched in early 2011, has the core purpose of eliminating low quality, duplicate and overall spammy content from having a high search Read more →
Pinterest recently launched a new insights section on their platform that will now assist businesses in seeing what has been most pinned from their sites. The insights section is relatively basic but provids some great data to learn about your audience and what they are most interested in. Read more →
Recently, you may have heard that Google took severe action against the florist Interflora and a number of UK newspapers, essentially “outing” them for advertising tactics that violated the company’s guidelines. Obviously, what these newspapers were doing was something Google was not happy about– as a recent post on the media industry site Paid Content pointed out, the PageRank of the local news websites that posted the content didn’t just decline, but “actually dropped to zero“. Read more →
If you spend a lot of time on Google+ (and who doesn’t?), you may have noticed some changes to your experience recently. Read more →
Facebook’s big announcement regarding their News Feed makes for an eye opening and visual update. Mark Zuckerberg mentions that the updated News Feed is intended to work as a user’s personalized newspaper and that 50% of content on the News Feed is primarily visual. The focus of this update provides a simpler and visual experience for the user by increasing the size of photos within the content they post. Read more →
Facebook advertising has evolved from a basic concept to a complex form of content promotion that requires strategic thinking on how to target specific audiences to increase page growth, sales, site traffic, and overall brand awareness.
There have been several developments in the world of Facebook advertising. Starting in 2009, Facebook launched its own cost per click (CPC) and cost per impression (CPM) self-serve platform which Read more →
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