Pew Research just released a new study looking at how teens use social media, and the findings point to some major potential shifts coming. Obviously, studying younger generations can often be an indicator of where things are going– for example it was the swift adoption of Facebook by the 18-22 crowd 10 years ago that predicted the later rapid rise of that network across all age groups.
Posts by John Denny
Defining Sponsored Content & Native Advertising (This Year’s Buzzword Bingo Winners)
It’s hard to go 5 minutes in today’s marketing and media world without hearing the words “Sponsored Content”, “Native Advertising” and their frequent companion “Content Marketing”. Unfortunately, most of the folks slinging around these terms have very little idea what they actually mean, and tend to mix them up in one fuzzy pool of cool sounding Read more →
The Latest Warning From Google: This Time On “Promotional Journalism”
All across the media landscape today, sponsored content is growing rapidly as an additional way publishers can monetize sites. And as these media companies continue to push the envelope in mixing editorial content with paid content in new ways, we’re seeing fresh instances that cross the line in Google’s view to violate their guidelines. Read more →
Google Sends A Message On Advertorial & Sponsored Content
Recently, you may have heard that Google took severe action against the florist Interflora and a number of UK newspapers, essentially “outing” them for advertising tactics that violated the company’s guidelines. Obviously, what these newspapers were doing was something Google was not happy about– as a recent post on the media industry site Paid Content pointed out, the PageRank of the local news websites that posted the content didn’t just decline, but “actually dropped to zero“. Read more →
The New Multi-Screen Reality: How Consumers Juggle Their Many Devices
Several excellent studies were released in 2012 highlighting the unprecedented rate of consumer adoption for smartphones and tablets. The ramp of these technologies—as I’ve written in past posts—is hitting historic levels. But what exactly is the impact of this growth on the way consumers now use all these devices? How are habits changing in this new multi-screen Read more →
The New Digital Milestone: When Consumers Don’t Even Know They’re Online
Ever since the web was born in 1990, researchers have used surveys to track the growth of consumers “logging on” to the internet, and going “online” to get things done. And – of course—that number has been consistently ramping upwards over the last 23 years. Yet—as Forrester Research recently noted when they released the latest version of their comprehensive look at consumer’s online usage– a strange thing happened in 2012: the amount of time that they “use the internet” actually went down– for the first time ever.
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