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Posts by: John Carcutt

Putting Sponsored Content in Context of Business Marketing Goals

  • 15th May 2014
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Sponsored content has the ability to significantly help a business meet it’s marketing goals. That said, it’s important to realize that it is not a direct sales tool. It is a tool to build trust and relationships with prospective customers over time. If should not be viewed at a tool to drive near term sales… Read more

The Impact of Facebook’s Graph Search

  • 25th January 2013
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After a long period of speculation, Facebook publicly announced its entrance into the search arena. Its new natural language search engine has the potential to change the search and social media habits of over a billion people. How does it work and how do we prepare?

Integrating Social into Traditional Marketing (Part 1 of 3)

  • 10th January 2013
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We all know that when a new marketing channel appears, it needs to be tested and integrated into existing channels. This integration can be hard to facilitate sometimes. Reporting and baseline metrics need to be created and then merged with traditional reports and schedules. Then what about how this new channel impacts existing channels, this… Read more

Sharing Builds Online Credibility

  • 4th January 2013
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I can’t count how many times over the past few years I have had the same conversation. “Education is the best form of building credibility online.” No one ever disagrees, but then almost no one puts it into practice either. Education or sharing what you know online is now a critical piece of overall branding… Read more

Does Schema.org Mark-up Boost Rankings?

  • 10th October 2012
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Over the past year or two Google has been publishing videos answering SEO related questions on their YouTube Channel. With almost 500 short videos it’s a very valuable resource and archive of SEO info. Today they released a video answering the question “Does Schema.org Mark-up Boost Rankings?” In typical fashion the answer was rather vague.