Early this month, Facebook announced they are rebuilding their search functionality within the social network and have dubbed it Graph Search. Graph Search will allow, upon its debut, for users to search for information that has been shared with them via friends that they are connected in ways never before possible. While an official launch date Read more →
Monthly archive: January, 2013
Claiming Authorship Via Email
Ever since Google’s announcement of support for authorship markup back in 2011, savvy content creators have been pushing for its implementation on the sites they write for. In response, web developers everywhere began scrambling to set up rel=”author” correctly, often failing Read more →
The Impact of Facebook’s Graph Search
After a long period of speculation, Facebook publicly announced its entrance into the search arena. Its new natural language search engine has the potential to change the search and social media habits of over a billion people. How does it work and how do we prepare? Read more →
Instagram’s Role In a Website’s Social Media Presence
With 575 likes per second and 5 million photos being uploaded everyday Instagram has continued to be a favorite social network with several social media users. It’s become a fun way to share photos straight from your phone and easy way to share your day to day experiences. Everyday more brands are adding Instagram to their social media repertoire, but why? Read more →
The New Digital Milestone: When Consumers Don’t Even Know They’re Online
Ever since the web was born in 1990, researchers have used surveys to track the growth of consumers “logging on” to the internet, and going “online” to get things done. And – of course—that number has been consistently ramping upwards over the last 23 years. Yet—as Forrester Research recently noted when they released the latest version of their comprehensive look at consumer’s online usage– a strange thing happened in 2012: the amount of time that they “use the internet” actually went down– for the first time ever.
Integrating Social into Traditional Marketing (Part 1 of 3)
We all know that when a new marketing channel appears, it needs to be tested and integrated into existing channels. This integration can be hard to facilitate sometimes. Reporting and baseline metrics need to be created and then merged with traditional reports and schedules. Then what about how this new channel impacts existing channels, this also needs to be tested and measured. Read more →
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